The Archers are the proud sports team of St. Louis Community College. Whether it's baseball, basketball, soccer or volleyball, the Archers are ready to bring their A-game; however, I don't believe their current logo lives up to the esteemed Archer name.

I wanted to create a brand identity that shows that the Archers are always on-target.

When starting this redesign, I looked to the Archers' namesake, the Gateway Arch,
for inspiration. What I had in mind was a shield with a simple, abstract illustration
of the beloved St. Louis monument, with elements from STLCC's own brand:
double-lines and shades of blue. I also wanted to incorporate the fleur-de-lis
to reinforce the St. Louis identity. The inclusion of arrows was considered
as a nod to archery.

After some experimentation, I was not happy with these concepts and scrapped the idea of using the Gateway Arch. Afterward I started combining the letters in STLCC
in an attempt to create a lock-up similar to what can be found on St. Louis Cardinals merchandise.

Among these iterations, the last one particularly stood out to me. I started refining
and polishing this version, adorning it with diamonds and making it less angular.

The end result was a logo that was simple, dignified and can be used in a multitude
of ways. In addition, a bullseye logo was created to give the team more identity.
While the lock-up and logo don't necessarily work well together, their intention is
to be used separately under different circumstances.